Informing your customers in the most efficient way is the most important thing to gain their confidence. Integration with the SMS Gateway, you will be able to do that in the most easiest way. Every time an email is sent to the customer, you can also trigger SMS sending, What’s up and IVR voice call. By using this third party integration, you will be able to set SMS messages to be sent through any of your available transactional emails. SMS messages integration can easily be achieve by adding them directly through any of your transactional emails (text must be inserted within tags).